DISTRIBUTION • SUPPLIES • TRADING


PICTURE FRAMING SUPPLIES | DIGITAL & TRADITIONAL FINEART PAPER | ALUMINUM PROFILES | MIRROR & GLASS | FRAME PROFILES

RAFI GROUP

About us
Rafi Group is one of UAE’s leading suppliers of Aluminum Profiles, Picture Framing Supplies, Traditional and Digital FineArt media solutions, Glass, Acrylic & Polycarbonate sheets, with headquarters in Dubai and warehousing unit in the United Arab Emirates.

Established in the 1970s, the company, with its strategically located distribution center, caters to the needs of a broad spectrum of businesses ranging from Art Galleries, Photo Studios, Picture Framing Shops, Contract Framers/Printers, Individuals/Photographers Advertising Agency. and event management to construction and fabrication base businesses in the G.C.C (Gulf Countries Cooperation). Over the years, as a major distributor, Rafi Group has earned a unique reputation of being a go-to place for Picture Framing Supplies, Digital & Traditional FineArt Paper, Aluminum Profiles, Glass, Acrylics Sheets, Matboards, Machineries & Equipment’s.

Our network stands strong in the region and further into North Africa. By bringing innovative solutions and delivering high-quality products at reasonable prices, Rafi continues to stay at the forefront of a trade by Distribution of supplies in the region.

Our Vision
Our vision is clear interaction with expertise putting our customer first. This guides us as we strive to deliver the highest standards of distribution creating relations by being first, offering value rather margins with experience for our clients

We have built our success upon strong partnerships with world-class international brands, long-standing customer relationships, and our
ability to offer the best name in the region.
We pursue active diversification and international expansion strategies to ensure stability and long-term growth potential.
Driven by the spirit and energy of a well-organized family group, we operate on standards of best international practices as we work closely
with our partners and stakeholders to support and enhance our mutual economic and business interests in the Gulf.

TRENDS & CORE PRINCIPLES

We apply three overarching macro trends that we consider to be part of our DNA to improve and optimize our product and service solutions so we can exceed our customer’s expectations.

DIGITALIZATION

As the world we live in is becoming increasingly digital and data -driven, we use digital transformation technologies to create n ew business processes, culture, and customer experiences to meet changing business and market requirements.

PERSONALIZATION & CUSTOMIZATION

In the B2C domain, we apply omnichannel technologies to ensure a seamless customer experience at every digital touchpoint. We also believe in offering truly personalized and bespoke experiences for our customers.

SUSTAINABILITY

Sustainability is at the heart of everything that we do. More and more people are becoming concerned with the environmental impact of consumer and business choices. As an organization, we are taking decisive steps to reduce our carbon footprint. For us green is not only a color, it is a ‘state of mind’

STRATEGIC PARTNERS

EXPANSION STRATEGY

Diversification is one of the main growth strategies defined by our leadership. We strongly believe that our businesses can grow through increased market penetration, market development, product research, and diversification.

We have diversified our activities to achieve strength and stability throughout different fields and to benefit from synergies between the diverse activities. We service industries where we can add value and create sustainable competitive advantage in the marketplace. We seek partners rather and new concepts that improve the success of our customers.

WE'RE CREATIVE
WE'RE PUNCTUAL
WE'RE RESPONSIBLE
WE'RE FRIENDLY
CONTACT US
Call us at
+971 56 3245666
Rafi Group, The Binary by Omniyat, Al Abraj Street, Business Bay – Dubai, United Arab Emirates
Email us at
info@rafigroup.ae